Lumielina has three management policies that have existed since its inception.
To "create value," "create markets," and "pioneer new business models."
1.Why create value?
"Three Bonds in Confucianism, which must be retained to obtain order:
master and servant, father and son, husband and wife” (that must be upheld to maintain order.)
"Five cardinal virtues: benevolence, justice, politeness, wisdom, fidelity"
"Four principals: politeness, justice, modesty, diligence"
(Four principles required for the nation and companies to survive)
"Eight ethical values: benevolence, justice, politeness, wisdom, loyalty,
fidelity, filial duty, respect for elders".
2.Why create markets?
3.Why pioneer business models? (Business Model Innovation)
1.Technology Development Policy
2.Product Development Policy
1.Space-Time Diagram Marketing
2.XYZ-Axis Marketing
3.0 (Zero) Marketing
1.Market Value Branding (American-style branding)
A social value creation type of mass promotion marketing in which the economic and technological values of the IT market,
white goods market, supplements market, etc. grow economically in their market value.
2.Corporate Value Branding (Traditional Style/European Style Branding)
There are a number of prominent corporate brands in the world.
3.Culture/Technology Value Branding (Japanese-style branding)
Japan's "Iemoto system" is a unique brand value based on culture and tradition.
Technological value of Lumielina such as “Lumielina Inside” or "Bioprogramming Inside."
Cultural branding that provides technological value.